Tren Virtual Hotel Operator (VHO) di Yogyakarta: Studi Kasus Hotel Oyo

Fitri Kusumawati

doi:10.36276/mws.v18i1.334

Tren Virtual Hotel Operator (VHO) di Yogyakarta: Studi Kasus Hotel Oyo

Fitri Kusumawati

Abstract

This study aims to look at the trends of the OYO Hotel in Yogyakarta. This research is qualitative research with a case study research design. Data collection techniques used were observation, interviews, and literature review. Whereas data analysis uses an interactive analysis model. The results showed that the trend of OYO hotels is increasingly developing in Yogyakarta in line with the trend of travelling with a minimal budget. factors affecting tourists in choosing OYO are: cheap room rates, the number of room promotions, quality and service according to standards, adequate facilities, ease of application-based reservations, and payment can be done at the hotel.

Keywords

Trends, Virtual Hotel Operator (VHO), OYO

Full Text:

PDF (Bahasa Indonesia)

References

Anawade, P(2013). Recent Trends in Hotel Industry and Its Impact on Individual Spending: A Study for Khandesh Region. International Conference on Global Trends in Engineering, Technology and Management (ICGTETM-2016) International Conference on Global Trends in Engineering, Technology and Management (ICGTETM-2016) ISSN: 2231-5381,

Brotherton, B. (2004). Critical Success Factors in UK Budget Hotel Operations. International Journal of Operations & Production Management, 24(9), 944–969.

Daniel, M. (2002). Metode Penelitian Sosial Ekonomi. Jakarta: Bumi Aksara.

Gunawan, E., Sebastian,G.O. & Harianto, A. (2018). Analisa Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan Menginap di Empat Virtual Hotel Operator di Surabaya. Journal of Tourism, Hospitality, and Recreation 2(2).

Hua, W., Chan, A., & Mao, Z. (2009). Critical Success Factors and Customer Expectation in

Budget Hotel Segment — A Case Study of China. Journal of Quality Assurance in Hospitality & Tourism, 10(1), 59–74.

Jayawardena, C. (2013). Trends in the International Hotel Industry. Worldwide Hospitality and Tourism Themes, 5(2), 151–163.

Jazila, H. (2019). Virtual Hotel Operator: Pengertian dan Cara Kerja. Retrivied. https://www.pikirantrader.com/bisnis/9681-virtual-hotel-operator-pengertian-dan-cara-kerja, 23 Januari 2020.

Kurnia, G & Sulistiani, P.B. (2019). Influencing Customer’s Behavior: Perspective of Information Quality and Customers Reviews on AiryRooms. People: International Journal of Social Sciences, 5(1).

Moleong, L.J. (2005). Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya.

Maradona, A.F & Bayudin. (2019). Inovasi Disruptif di Industri Perhotelan. Jurnal Manajemen dan Bisnis 16(2), April 2019.

Nikhashemi, Seyed Rajab Laily Paim, Saeideh Sharifi Fard. (2013). The Effectiveness of E-Advertisement towards Customer Purchase Intention: Malaysian Perspective. Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668.10(3), PP 93-104.

Petriella, Y. (2019). Mulai OYO Airy Hingga Reddoorz, Simak Tren Virtual Hotel Operator di Indonesia. Retrivied https://ekonomi.bisnis.com/read/20190708/12/1121417/mulai-oyo-airy-hingga-reddoorz-simak-tren-virtual-hotel-operator-di-indonesia, 23 Januari 2020

Rao, R. Srinivasa. (2014). Emerging Trends in Hospitality and Tourism. International Journal of Research Granthaalayah, 1(1).

Ryan, C. (2015). Trends in Hospitality Management Research: A Personal eflection. International Journal of Contemporary Hospitality Management, 27(3): 340-361

Van Ginneken, R. (2017). “Pandox - A Hotel Owner - Operator's Smorgasbord of Options. Journal of Hospitality & Tourism Cases. 6. 53-60.

Wiastuti, R.D & Susilowardhani, E.M. (2016). Virtual Hotel Operator: Is It Disruption for Hotel Industry? Jurnal Hospitality dan Pariwisata Vol 2, No 2

Yunus, D. (2017). Pengaruh E-Advertisement Terhadap Customer Purchase Intention Melalui Virtual Hotel Operator (Studi eksplanatif tentang pengaruh kualitas website, social network, brand recognition di antara variabel customer perception toward e-advertisement dan effectiveness of e-advertisement terhadap customer purchase intention pada VHO “Nida Rooms”). Retrivied. http://e-journal.uajy.ac.id/id/eprint/13815, 23 Januari 2020.

DOI: https://doi.org/10.36276/mws.v18i1.334