WISATA KONVENSI : POTENSI GEDE BISNIS BESAR

Tri Nugroho

Abstract


MICE (Meeting, Incentive, Conference, Exhibition) in this time still represent the potential market of tourism in Yogyakarta. At the moment more‘s a lot of activity of MICE performed inYogyakarta, is so that expected in a period to coming Yogyakarta become the target of MICE after Bali.

With the existence of the growth wisata MICE, hence hotel in Yogyakarta of both for have there is and also which in the process of out for development make the meeting room (Ballroom) which can accomodate until 2.500 visitor

Some hotel ready to for example Prodigal of Ambarruko Hotel, Sahid Rich Hotel, propose the readily Tentrem Hotel bicaming Yogyakarta as town of target MICE, with the goals 65% activity MICE and 35% guest from Travel Agent (Kompas com. 28 June 2014).

Keywords: MICE, Hotel, Tourism Service, MICE School.

References


Aria Wicaksana 2004 Majalah Venue No.84 Tahun 7, Juni 2014

Kompas.com 28 Juni 2014

Nyoman S Pendit, 1999 Wisata Konvensi, Potensi Gede Bisnis Besar PT Gramedia Pustaka Utama, Jakarta.

SKH Kedaulatan Rakyat Yogyakarta 2014 tanggal 16 September 2014




DOI: https://doi.org/10.36276/mws.v12i2.88

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.